Commerce insights, product updates, and more
Practical guides for merchants scaling their operations, analysis of the commerce landscape, and news from the BestWebby team.
Move Dead Stock on a Schedule — Without Giving Away Your Margin
Aging and overstocked inventory ties up cash you could reinvest. A scheduled markdown walks the price down over time, inside a floor you set, so slow sellers clear themselves out while your margin line stays protected.
Selling Wholesale Without Running a Second Store
Wholesale buyers need their own prices, terms, and a way to pay on account — but that doesn't mean a separate catalog or a spreadsheet of special deals. Company accounts, per-company price lists, and net terms inside a credit limit you set do it inside the store you already run.
Why Your Store Email Should Come From Your Own Domain
Order confirmations from a generic platform address look off and land in spam more often. Sending from [email protected] — DKIM-signed by your domain — builds trust and gets your mail into the inbox. Here's how it works and what to publish.
Turn Your Repeat Buyers Into Recurring Revenue
The customers who reorder the same thing every month are your most predictable revenue — if you make it easy for them to stay subscribed. Here's how Subscribe & Save works when the card lives on your own Stripe account and the shopper stays in control.
Turn Your Stores Into Pickup Points Without Overselling the Last Unit
Buy-online-pickup-in-store gives shoppers a faster, cheaper way to get their order — and gives you foot traffic. The hard part is keeping each store's stock honest. Here's how per-location inventory makes both work at once.
Stop Paying a Tax on Every Sale: Why Bringing Your Own Gateway Changes the Math
Most commerce platforms quietly add 0.5%–2% on top of your card processing on every order. Here's what that costs over a year, and why connecting your own payment gateway puts that money back in your pocket.
Multi-Location Inventory and BOPIS, Done Right
Buy-online-pickup-in-store sounds simple until two customers buy the last unit at once. Here's how to run accurate per-location stock, ship-from-store, and curbside pickup without overselling.
Selling B2B on Net Terms Without Betting the Business
Net-30 terms win wholesale accounts, but extending credit blindly is how stores end up with uncollectable invoices. Here's how to offer terms with credit limits, price lists, and guardrails that protect your cash flow.
Promotion Stacking: The Discount Pitfalls That Quietly Erase Your Margin
A welcome code, a loyalty reward, and a flash sale can combine into a 70%-off order you never intended. Here's how to control promotion stacking with priority and combinability rules so discounts drive sales without giving away the store.
Exchange-First Returns: Turning Refunds Into Retained Revenue
Every refund is revenue walking out the door. An exchange-first returns flow keeps the sale, keeps the customer, and still treats them fairly. Here's how to build one that protects both relationships and margin.
Product Feeds for Google and Meta: Getting Approved and Staying Approved
A clean product feed is the difference between profitable Shopping ads and a disapproved catalog. Here's what Google Merchant Center, Meta, and TikTok actually require, and how to keep your feed healthy automatically.
Pricing Rules That Protect Your Margin (Without Watching the Dashboard All Day)
You don't need to babysit prices to run smart promotions. Scheduled sale windows, volume breaks, and low-stock adjustments — all inside the floor and ceiling you set — do the repetitive work while you stay in control.
Abandoned-Cart Recovery That Converts (Without Annoying People)
Seven in ten carts never reach checkout. A well-built recovery sequence wins a meaningful share of them back — but only if it respects timing, suppression, and consent. Here's how to do it right.
When to Mark Down: The Timing Decision That Decides Your Season
Mark down too early and you give away margin you didn't need to. Too late and you're stuck with worthless stock. Here's a practical framework for timing markdowns using sell-through, weeks-of-cover, and your own data.
POS Offline Resilience: Why Your Register Must Keep Selling When the Internet Doesn't
Wi-Fi drops, ISPs have outages, and pop-up shops have no connection at all. A point-of-sale that can't sell offline isn't a point of sale. Here's what real offline resilience requires and how to verify yours.
Why Marketplace Sync Is the Hardest Problem in Commerce — and How to Solve It
Most multi-channel sync tools promise the world and deliver half-broken CSV exports. Here's what real two-way sync looks like, and why getting it right changes everything for merchants.
Product Recalls: The Operational Playbook Every Merchant Needs
A product recall is a merchant's worst operational scenario. Here's the exact sequence to execute one correctly — from inventory freeze to regulatory filing — and how BestWebby automates each step.