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Sales channels

One catalogue. More channels as we ship them.

Bring orders in from any sales channel today through the custom webhook channel, and move your catalogue over by CSV. The Amazon, eBay, Etsy and Shopify connectors are built and sitting in the same screen, each waiting on your own marketplace API access — and rather than implying they are all done, this page tells you exactly where each one stands.

ContactRead the setup guide

Connecting sales channels is on the Scale plan

The sales channels screen: a Custom webhook card badged Ready with an add-channel action, alongside Amazon, eBay, Etsy and Shopify cards each badged “Needs API access” with a connect action, and an empty state below reading “No channels connected”.
The channels screen as it ships — and the same three states this page uses. Custom webhook is badged Ready; the four marketplaces are badged “Needs API access”, which is exactly what they are.
Custom webhook channel
Live

Hardened, idempotent, token-authed order ingest

Catalogue behind every channel
One

Stock, pricing and content in a single system

Catalogue import today
CSV

Per-variant rows, including exports from other platforms

Connector status
Honest

Ready, needs your API access, or not started

What works today

A single source of truth, whatever sells the item.

Wherever an order comes from, it lands in the same order list, draws down the same stock and reports into the same numbers as a sale rung on the counter.

Orders from anywhere, in one place

The custom webhook channel takes orders from any external system today — a hardened, idempotent, token-authed ingest — and stock changes push back out to a webhook you configure.

The Amazon, eBay, Etsy and Shopify connectors sit beside it in the same screen, each waiting on your marketplace API access.

Inventory lives in one place

Your BestWebby catalogue is the source of truth for stock, pricing and product content, instead of a spreadsheet per channel. Inbound orders draw stock down oversell-safe.

You choose what lists where

A product is opted onto a channel one listing at a time, and each listing carries its own status — pending, active, error or ended — with the channel’s own item id once it has been pushed. Stock only pushes back to listings you have made active, so a channel never quietly starts selling something you did not put there.

Bring your catalogue by CSV

Coming from another platform? Import the catalogue by CSV today — including exports from Shopify, WooCommerce and BigCommerce — with per-variant rows, so nothing is rebuilt by hand.

Pulling the catalogue straight from those platforms’ own APIs is a roadmap item — today it is the CSV.

Connector status

Ready, nearly, and not started.

Three states, not two — because a connector that is built and waiting on your marketplace credentials is not the same thing as one nobody has written. Roadmap order is driven by what merchants actually ask for.

Ready

Use today

  • Custom webhook channel

    Push orders from any external system into the ingest endpoint; stock changes flow back out to a webhook you configure. Marked Ready in the channels screen.

  • CSV catalogue import

    Per-variant rows, including exports taken straight out of Shopify, WooCommerce and BigCommerce.

  • Google Business Profile

    Connect your Business Profile to the store.

Built, in development

Needs API access

  • Amazon

    Selling Partner API. Connect with your own seller account; listing push is still a stub.

  • eBay

    Sell API. Orders pull and stock pushes; publishing a created offer is still to verify.

  • Etsy

    Open API v3. Receipts come in as orders, listings and stock go back out.

  • Shopify

    Admin API on a custom-app token. Multi-variant and multi-location push are follow-ups.

Not started

Not yet

Marketplaces

  • Walmart
  • Wayfair
  • Fruugo

Social commerce

  • TikTok Shop
  • Instagram Shopping
  • Facebook Marketplace

Wholesale & B2B

  • Faire
  • Ankorstore

Specialist

  • Reverb
  • Depop

Nothing in the third column is sold as though it were in the first, and the middle column is not sold as finished. A connector moves left when it earns it.Tell us which channel you need next

Live shopping

Sell from a stream on your own storefront.

Go live on your own site with the products you have pinned sitting beside the video, each one a tap away from its product page, and a chat running alongside.

It runs on LiveKit and becomes available once your streaming service is connected. Because it is part of the platform rather than an app on top of it, there are no per-stream fees layered onto the subscription. It is on the Growth plan, and it is still in development — the plan catalogue in the product says so too.

In development · Growth

What the stream can do

  • Pinned products in a grid beside the video, with price
  • A buy link on each one, straight to its product page
  • Live chat running alongside the stream
  • Orders land in the same order list as everything else
  • No per-stream fee on top of the subscription

Your stock should not live in a spreadsheet.

Start with the storefront and the register on one catalogue today, bring other systems in through the webhook channel, and add marketplace connectors as they ship.

Start freeWatch the demo