AI-Powered Insights: Bundles, Returns Risk, Scenarios and Agent Traffic

Overview

Four tools under Insights look at your store's own data (and, for one, a what-if scenario) to surface things worth acting on. None of them invent facts about your store — each is grounded in your real orders, products or traffic.

AI agent traffic and engagement insights are part of Analytics, on every plan. Smart bundles, predictive returns and the digital twin are part of Insights, on the Growth plan and above.

Smart bundles

Insights → Smart bundles looks at what customers actually buy together and suggests product bundles — a name, a short description, a suggested combined price, and the reasoning behind the pairing. Click Create on a suggestion you like and it becomes a real bundle (a percentage-off bundle discount) in your catalog immediately — nothing is created until you click it.

Predictive returns

Insights → Predictive returns scores your recent orders for return risk — High, Medium or Low — with the specific reasons behind each score and a suggested preventive action (for example, confirming sizing before it ships). This is a heads-up, not an automatic block: nothing about the order changes until you act on it.

Digital twin

Insights → Digital twin answers a what-if question about your store: reduce prices 10%, increase stock 20%, launch a new product, or a change you describe in plain language. The answer is written from your last 30 days of revenue and orders, last week's orders and your newest products, and the page shows the figures it used. It is a written assessment of risks and opportunities to help you decide — not a forecast, and it does not predict a revenue number.

AI agent traffic

Insights → AI agent traffic breaks down hits, orders and revenue coming from AI shopping agents — ChatGPT, Claude, Perplexity, Gemini, Copilot and others — and which surface of your store they're using. As more shopping starts inside an AI assistant instead of a search engine, this is where you'd see it happening on your own store.

Engagement insights

Insights → Engagement insights is a webcam-based preview of shopper attention — point your own camera at yourself to see what an engagement/attention timeline would look like. It runs entirely in your browser: the video is processed locally and nothing is sent to BestWebby's servers.

Good to know

• Smart bundles and Predictive returns work from your order history alone — no AI model cost, no credit needed.
• Digital twin uses an AI model under the hood, covered by your plan with a platform-wide safety cap on total AI spend — never billed to you per use.