Insights
Analytics: Sales, Channels and Conversion
See revenue, orders, profit, sales by channel, top products, where your orders came from and your conversion funnel, over 7, 30 or 90 days.
Overview
Insights → Analytics shows how your store is doing. Choose 7, 30 or 90 days at the top of the page, and every chart follows.
Analytics is on every plan.
What the page shows
| Section | What it tells you |
|---|---|
| Revenue | Revenue over the period, with the average order value. |
| Orders, Revenue, Expenses, Profit | The totals for the period. |
| Sales by channel | How much came from your storefront, the till and your other channels. |
| Top products by revenue | The products that brought in the most. |
| Conversion funnel | Sessions, then added to cart, began checkout and purchased, with the rate between each step. |
| Revenue by source | Revenue from orders whose visit carried a source tag, such as a link with utm_source. |
| Revenue by campaign | Revenue from orders tagged with a campaign. |
| Rating distribution | How your reviews are spread across the star ratings. |
Why the visitor numbers can be lower than you expect
Your storefront asks each shopper before measuring their visit. Sessions and the funnel count only shoppers who allowed it, so they cover the shoppers who said yes. Orders and revenue count every order. See Going live.
More reports
- Insights → AI agent traffic: visits, orders and revenue from shopping assistants such as ChatGPT and Perplexity.
- Insights → Retention and Cohorts (Growth plan and above): customers at risk of leaving, and how groups of customers keep buying over time.
- Home → Detailed metrics: revenue, orders and recent activity at a glance.