Email Design: Brand Your Order Confirmations and Shipping Notices

Overview

Go to Settings → Email design to preview your store's automatic emails, such as order confirmations and shipping notices, with your real logo and brand colour already pulled from your site's theme. Previewing sends nothing.

Designing your transactional emails is part of Email campaigns, on the Growth plan and above.

What sends each email: order confirmations, shipping and delivered notices go out on their own; the Welcome and Win-back emails are sent only by a flow step that uses them (for example a New customer flow); review requests are prepared by the review assistant once an order is delivered and go out when you approve them, with their own wording in the shopper's language; and the automatic cart reminders also have their own wording.

Not every email uses this design yet. The order confirmation from your storefront, and the emails your flows send, carry your logo, colour, footer line and support address. Shipping notices, delivered notices and review requests are sent in a standard layout today and do not use these settings, even though you can preview them here.

Step 1: Preview an email

Pick an email type from the list (order confirmation, shipping notice, and others) and choose a language if your store sells in more than one — the preview updates to match.

Step 2: Add your footer and support address

Set a footer line (shown at the bottom of every email) and a support email address (where a reply-to or "contact us" link points). These apply store-wide, or per site if you run more than one storefront under this account.

Keep the footer line to order and store information. It goes on receipts and shipping notices, which every customer gets, including customers who did not agree to marketing, so under Canada's anti-spam law (CASL) it cannot carry a promotion. A footer line with a discount code, a "% off" or "$ off" offer, a sale announcement or a link to a site that is not your store is not saved, and the message says why. Your store's own links, a returns policy, "All sales final" and your tax number are fine. The same check applies to your own wording for the order confirmation, shipping and delivered emails; your marketing emails are not affected. Put offers in a campaign or flow instead.

Step 3: Send yourself a test

Click Send me a test to get a copy of the previewed email at your own inbox.

Your own wording

For the order confirmation, shipping notice, delivered notice, Welcome and Win-back emails, pick the email and use Your wording below the preview to write your own subject and body, per language. Placeholders such as {{customerName}} and {{orderNumber}} are filled in when the email goes out. Default wording (all languages) is used for every language you have not written separately, and a language with neither uses ours, translated. Click Save wording; reverting a language puts ours back.

Where your wording is used today:

• the order confirmation a shopper gets after paying on your storefront (an order placed on account with payment terms keeps our wording, because it carries the invoice terms);
• any email a flow sends with one of these five emails.

The shipping and delivered notices that go out on their own when you mark an order shipped or delivered still use our wording, in the standard layout. The preview of those two shows your wording as a flow would send it.

Good to know

• The logo and brand colour come straight from your site's theme (Channels → Appearance) — change them there, not here, and every email picks it up automatically.
• Your own wording changes the words only. The amounts, order lines, logo, colour, footer line and support address stay as they are.
• Every receipt and notice a customer of your store gets ends with your store's name, its postal address and a way to reach you, plus a link to unsubscribe from your marketing email. Canada's anti-spam law asks for this even on receipts. Unsubscribing stops your marketing email only; the customer still gets their receipts and shipping updates. It uses the business address in your billing profile, or your ship-from address under Shipping when that is all you have entered.
• The preview matches what goes out for the order confirmation and flow emails. Shipping, delivered and review-request emails go out in a standard layout for now.