Product video studio: Marketing Videos From Your Product Photos

Overview

The Product video studio makes a short marketing video for a product: your product photos with movement, words on screen, a voice-over, captions, your discount code and an end card with your logo. You check and approve every word before anything is made, and the finished video goes on the product page by itself.

The Product video studio is on every plan. Open it from Catalog > Product video studio (pick a product), or from any product's edit page: Videos & downloads > Product video studio.

Videos are made on BestWebby's own video server, separate from the servers that run your store. Until that server is connected, the studio says so: you can prepare the materials, research and script, and rendering opens as soon as it is connected.

The five steps

1. Materials — the product's photos are already there. Add more photos, short clips, your logo, your brand colours, a discount code to feature, the call to action for the end card, key points you stand behind, and (optionally) your own music and a 3D model.
2. Research — the studio gathers every fact the script may state: the product's details, what you entered, your customers' review average for this product (once it has at least three approved reviews), and the market intelligence already saved for the product's category and the competitors you track. Nothing is fetched from the web; a reference link you add is kept as a note and never opened. It then suggests selling angles, each citing its facts.
3. Script — the studio writes a first draft: a list of scenes, each with what is shown, the words on screen, the voice line and its length. Edit anything, add or remove scenes, then approve it.
4. Style — voice (English or French, female or male), length (15, 30 or 60 seconds), shape (9:16 vertical, 1:1 square or 16:9 wide), captions, and the music level.
5. Render & share — see what it uses, render, watch it, then create social post drafts or add it to an email campaign draft.

Every claim needs a source

A video that says something untrue about a product is misleading advertising. So the script editor checks every scene as you type: a number, a price, a measurement, a comparison, a superlative ("best", "lightest"), a guarantee or certification, or another business's name must be listed as a claim in that scene, and the claim must cite where it comes from:

• a product field (price, description, a specification),
• something you entered for this video (a key point, the discount code),
• a stored research item (your review average, a saved market-intelligence digest), or
• a statement you confirm yourself on the Research step (it is recorded with the date).

Another business may be named only in a claim that cites stored research, and only factually. You cannot approve a script while any claim is missing its source, and a script edited after approval must be approved again. The approved script and the sources it cites are kept with the video.

Shots

• Slow zoom — a gentle zoom and pan over one photo.
• Depth drift — the photo floats over a softened copy of itself, the two moving at different speeds.
• Detail zoom + label — zooms into a point of the photo and shows a callout label.
• Variants one by one — two or more photos slide in, each with its label (label photos in Materials).
• Words on colour, Discount code card, End card (your logo, call to action and store address).
• Your clip — one of the short clips you added.
• 3D model — see below.
• Generated clip — see below.

Voice-over and captions

Each scene can use a stock voice, your own recording (record it in the browser or upload a file — it is levelled automatically, and the captions come from the scene's voice line), or no voice. Lines that run a little long are spoken slightly faster, and the scene is lengthened for the rest.

Stock voices: English female and male, French female and male. The French voices are made from the SIWIS French Speech Synthesis Database (University of Edinburgh) and Multilingual LibriSpeech (Meta), both under the CC BY 4.0 licence; the English voices come from public-domain recordings (LibriVox and LJ Speech). Speech is made with Piper on BestWebby's own video server; your script is not sent to an outside service to be spoken.

Captions are burned into the video and also saved as a caption file (WebVTT).

Music

Add a track you own or have a licence to use. The voice is always on top: the music dips under it. With Cut on the beat, scene changes move onto the music's beats.

3D model: turntable, assembly and exploded view

Use the product's own 3D model (the one shown on its product page and in AR) or upload a .glb file. A model made of one part turns in a 360° turntable. A model made of separate parts can also assemble (parts fly in) or explode (parts fly out): set each part's order and direction in the timeline editor (parts with the same number move together). The model must be self-contained (a single .glb with its textures inside).

Generated clips (paid)

When it is available for your store, a generated clip turns one of your photos into a few seconds of camera movement using an outside video service. It is the one paid part of the studio:

• The button shows the exact price before you click ("This clip costs $0.34"). It is the provider's cost plus BestWebby's margin, paid from your prepaid credit — the same balance as market intelligence, topped up on the Market intelligence page.
• Each clip has a receipt you can download. A clip the service fails to make is refunded automatically, with its own receipt.
• Generated footage can show things your product does not have. Watch every clip and accept it before it can be used in a scene.

What it uses

Rendering on BestWebby's video server is part of your plan: a video uses your daily generation allowance — one generation per started 15 seconds, plus one for each 3D scene — counted only when the video is finished. Research and writing the script use one generation each. The render step shows the number before you click. Only generated clips are paid, from prepaid credit.

Videos on your product page

A finished video is added to the product page automatically. In the product's Videos & downloads section each video has:

• Show on product page — turn it off to keep the video without showing it;
• up / down to set the order;
• Replace (your uploads) — the new video takes the old one's place once it is ready;
• Delete — it comes off the page and the list.

A new render of the same studio video replaces the previous one. Links you pasted by hand (YouTube, Vimeo, a direct MP4) stay as they are, after these videos.

Uploading your own video

In Videos & downloads, Upload a video takes an MP4, MOV or WebM file up to 100 MB and 3 minutes. It is kept privately, then made ready for the web on the video server: an H.264 MP4 (and a WebM copy for videos up to 90 seconds), a poster frame, and with location and camera details removed. It shows as Processing until then — and if the video server is not connected yet, it says so and waits; nothing is lost. When it is ready it goes on the product page.

Adding a video to a live product is checked like any other change to its listing.

Sharing

• Create social post drafts — a draft for each connected social account this product may post to (product > Social), with the video's poster frame and a link to the product page where the video plays. Schedule them on the Social page.
• Add to email draft — adds the poster frame, linked to the product page, to a draft email campaign (an existing draft or a new one).

The words come from your approved script; nothing new is written at this step.

Who can use it

Anyone who can edit products (owner, admin, manager, staff) can make videos and upload them. Creating social drafts needs access to marketing; adding to an email campaign needs the campaigns permission (owner, admin, manager).