Review Requests: Ask Buyers for a Review

Overview

A review request is an ask sent to a real buyer about a real order. That is the whole point of it: the reviews you end up with are tied to purchases, which is what makes them worth reading.

• One request per order. The record is the order plus the buyer's email, so the same person is not asked twice about the same purchase.
• It records whether it worked. A request stores when it was sent and, if the buyer went on to leave a review, which review it became.
• Nothing is invented. Requests are only raised against orders you actually have.

Who can use it. There is no plan restriction; the marketing:review-requests permission controls access. Find it at Customers → Review requests.

Step 1: Raise the requests

Go to Customers → Review requests. You will see what has been asked, when it was sent, and which requests have produced a review.

Ask after the buyer has had the thing long enough to have an opinion. For something consumable that may be a few days; for furniture, a few weeks. A request that arrives before the parcel does damages the review you were hoping for.

Step 2: Read the result, not the count

The number that matters is not requests sent, it is requests that became reviews. If you are sending many and converting few, the problem is almost always the timing or the product, not the wording.

How it relates to Reviews

Customers → Reviews is where reviews are moderated and answered once they exist. Review requests is how they come to exist. The two are separate on purpose: a review can arrive without ever having been asked for, and you still have to answer it.