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Selling

Product Feeds: Google Shopping, Meta and TikTok Catalogs

Publish your catalog as a feed that Google Merchant Center, Meta Commerce Manager and TikTok read on their own schedule, and choose product by product which feeds each one appears in.

Overview

A product feed is a file listing your products — name, description, price, photos, stock, brand and barcode — that a shopping channel reads to show your products in its ads and shops. Open Marketing → Product feeds to switch one on for:

  • Google Shopping (Google Merchant Center)
  • Facebook & Instagram (Meta Commerce Manager catalog)
  • TikTok (TikTok catalog)

Product feeds are on the Scale plan and above.

Switching a feed on

  1. Turn the feed on and pick its currency.
  2. Copy its Public feed URL — your store's own address followed by /feeds/google.xml, /feeds/meta.xml or /feeds/tiktok.csv.
  3. Paste that URL into the channel as a scheduled feed (in Merchant Center, Commerce Manager or TikTok's catalog settings). The channel then fetches it on its own schedule.

The feed is built from your catalog each time a channel fetches it, so a change reaches the channel at its next fetch. (A channel may keep its copy for up to an hour before asking again.) If a channel names a field differently, you can remap it on the same page.

Which products are in a feed

A product appears in a feed when it is active, visible on that store and priced in that store's currency. Products you can't sell from your own checkout — affiliate listings, and Ghost Search items you have not added to your catalogue — are left out, so a paid click never lands on a product that cannot be bought.

Choosing feeds product by product

On a product's edit page, under Marketplace identifiers → Product feeds, choose:

  • Every feed I have switched on — the default.
  • Only the feeds I pick — for example Google Shopping but not TikTok.
  • No feeds — the product stays in your store but is not sent to any shopping channel.

The feed follows your choice from the next time a channel fetches it.

Good to know

  • A feed only reaches a channel once you have added the URL there; switching it on here does not register it for you.
  • A barcode (GTIN) and brand help channels match your product, and some channels require them for certain categories. Both are under Marketplace identifiers on the product.